Festseason a grocery selling supermarket, they wanted to establish their own online, but not just want to selling the product they have in the supermarket. So, they had an idea that was selling products throughout the year, for all the festivals ranging from pongal to christmas to all cultures, religion and more.

Festseason team after discussed with their idea with us. We know it’s going to challenging because they handovered not only the project, but also we need to analysis all the festival throughout Tamilnadu, procure the products that will required to celebrate the festival that the people going to celebrate. After we have been tasked, a team four made their way for research, because we understood a product need succeed, it need research.Through brainstorming we generated lot of ideas and we narrow downed possible solutions and presented it to our clients. Clients joined with our team and suggested some pathways to get festival product list. Series discussion happened, we finally settled down on one particular concept.

We started to build on the concept. Created user persona, journey map, pain points, user stories, empathy map to make foundation strong to this product. We came up with an obstacle free user flow, that made the user don’t wait for anything, they just need to select the product, place, and pay and the product will be delivered in 20 minutes.